IBM: Aligning killer content with evolving consumer demand
What if you could learn what prospects were searching for online and then harness that insight to align your content with their activity?
“Leopard helped us make the link between business leader messaging and what is traditionally created for IT, in a format that was adaptable to the selling environment. In doing so, they’ve helped us shift the focus of our messaging to business outcomes.”
—Amy S. Swanson World Wide Program Director, IBM Software Group