The Business Challenge
Change is hard. It’s uncomfortable. And implementing organizational change on a global level is even tougher.
That was the challenge faced by international pharmaceutical giant Boehringer Ingelheim, when it began implementing new enterprise resource planning (ERP) tools organization-wide. When those initial implementations did not go smoothly, some employees began to lose faith. Adoption lagged. That’s when Boehringer Ingelheim called Leopard.
We responded with an integrated communications strategy designed to win hearts and change minds.