In four stages, make the LEAP. First, gain insight directly from your sellers and combine it with understanding of your customers and peers. Then construct content strategies specifically for your sales force and their prospects, while developing sales messaging that unifies your organization—from your CEO to your sellers. Next, speak loud and clear to your customers through uniquely creative sales tools. Finally, make the most of your opportunities by refining your strategies with feedback and analysis.
Know. Show. Grow.™ | The Sales Lens | Methodology