SiriusDecisions + Leopard Q&A: Slides and Recording


Thank you to all of you who joined us for the SiriusDecisions + Leopard Q&A “Don’t Just Drive Leads, Drive Revenue.” We truly believe that mantra when it comes to B2B marketing, and thoroughly enjoyed our discussion with Sharon Little from SiriusDecisions on sales and marketing integration. To recap, here are the 3 key takeaways in order to start having better sales and marketing integration today:

  • Be open to change. Think of sales and marketing as allies, not adversaries.

  • Build an internal team. Find likeminded people within your organization who share your same desire for change.

  • Pilot a project. Choose a single campaign to pilot your sales and marketing integration. Measure and learn from this experience before making any bigger organization-wide changes.

  • Know.Show.Grow. Once you’ve chosen your pilot project to better align sales and marketing, consider a framework such as our Know.Show.Grow methodology for creating a more strategic and scalable cohesion between sales and marketing.

If you would like to review our Q&A at any time, please view the recording below.