What would marketing be without sales? Or sales without marketing? While each could effectively stand on its own, wouldn’t it make a lot more sense to combine common forces for stronger, calculated results?
Here at Leopard, we know that the most effective campaigns and the best customer experiences rely on close sales and marketing collaboration—a mindset we share with SiriusDecisions. Marketing campaigns could be created, messaging strategies could be rolled out, and companies could tweet to their hearts’ content in an effort to create an “authentic” brand experience, but the truth is: sales people remain the most influential brand “medium” for customers. Without actively engaging sales in marketing efforts early on in the process, marketers risk delivering an inconsistent customer experience that results in lost revenue opportunity.
But don’t just take our word for it. We’ve teamed with SiriusDecisions, the leading global B2B research and advisory firm, to bring you a live Q&A-style webinar that explores this topic in depth. Tune in on Tuesday, December 1, 2015, at 11AM MT (1PM ET) as Leopard CEO Lisa Haldeman interviews SiriusDecisions Research Director of Sales Enablement Strategies Sharon Little on subjects like:
• how sellers shape buying decisions
• the journey between digital and personal interactions
• how to ensure consistent brand messages
• how marketers can help bridge the gap between sales and customers