Sherri Leopard gets what’s coming to her: BMA Colorado’s 2014 Business Marketer of the Year


We couldn’t be prouder.

We’re very pleased to tell the world that Sherri Leopard, our founder and former CEO, was awarded the 2014 “Business Marketer of the Year” from Business Marketing Association (BMA) Colorado. The award is given annually to a business marketing practitioner within Colorado who has demonstrated professionalism and excellence within the field of business-to-business (B2B) marketing. We can’t think of a better choice.

Thirty years ago, in a basement in the suburbs of east Boulder, Colorado, Sherri Leopard formed Leopard Communications. Her idea was to create a marketing firm that focused on B2B—long before “B2B” had even been coined. Her vision was to emphasize sales enablement and to combine great client service with thoughtful strategy and brilliant creative. Starting with IBM as her sole client, Sherri built a marketing juggernaut that over the past 25 years has provided strategic marketing and sales support for global powerhouse organizations that included SAP, Siemens, Motorola and US West/QWEST (acquired by CenturyLink), as well as local leaders such as JD Edwards, Intrado, Multi‑Link (acquired by DISH) and Terraspring (acquired by Sun). Under Sherri’s leadership, Leopard also built and then sold the first customer reference database for IBM, pioneering one of the first digital asset management systems for use by marketing and sales, available in the cloud.

Sherri’s reputation as a leader and mentor grew. She was the Boulder Chamber of Commerce Entrepreneur of Distinction in 1997, winner of the NAWBO/Wells Fargo Outstanding Women in Business in Communications in 2005, Boulder YWCA Woman of the Year in 2005 and winner of the University of Colorado Leeds Entrepreneurship Award in 2009.

In 2006, to take Leopard into its next phase of growth and development, Sherri oversaw the integration of Leopard Communications into OgilvyOne as a specialty unit responsible for sales enablement. Sherri continued to work for Ogilvy in New York City, as a group director responsible for advertising, demand generation and sales enablement for the IBM Software and Systems group. Leopard (the company) is flourishing under the Ogilvy banner and considered a leader in B2B sales enablement. Its roster of clients has grown beyond IBM to include GE Capital, CDW, Aetna, Mentor Graphics, IHS and others.

We’re proud of our collective success and very pleased to see Sherri finally get what’s coming to her.