Digital transformation isn’t just changing how our clients operate—it’s powerfully affecting how we approach virtually all aspects of marketing. Successfully navigating change means helping clients find creative ways to deliver a consistently superior customer experience and more effectively bring new products to market—including those entering entirely new markets. Our own Dawn-Marie Kerper was recently in Chicago at the 2017 Masters of B2B Marketing Conference presented by the Association of National Advertisers’ Business Marketing Association. The theme—change by design—brought together some of today’s most insightful thought leaders to focus on how marketers can help design client strategies that capitalize on change in the ever shifting marketplace and grow revenue. In this month’s B2B Lounge, DM shares what she learned.