Building a Winning B2B Sales Experience


The sales experience for B2B companies is a specialized kind of UX with two key users or “customers”: the buyer and the seller. When companies build sales experiences with all of the most critical dimensions and intersections in mind, they can be more certain of a successful outcome at the ultimate moment of truth for any B2B brand—the sales conversation. If they’ve done everything they can to ensure that the experience has been specially crafted for both buyer and seller, brands are seen as “life enablement” for both.