Geek Love


Geekspeak: either you love it or you don’t. At Leopard, we surprise ourselves by how much we do. Who’da thunk it? Ours is the great good fortune to work in a place where we find fascination in Kevlar glove protection … Continue reading

Sales Enablement Sentiment: Then and Now


The Leopard team is big on research. Thoughtful, methodical research that informs our collective strategy and creative, plus positions us within the sales enablement and content marketing spaces.

In 2012, Leopard surveyed technology sales, marketing and buying professionals in a quantitative, proprietary research study that uncovered expectations about the buying process and identified where there were gaps. So what was the key takeaway? In a simple statement: the sales enablement category presents tremendous opportunity.

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