Geekspeak: either you love it or you don’t. At Leopard, we surprise ourselves by how much we do. Who’da thunk it? Ours is the great good fortune to work in a place where we find fascination in Kevlar glove protection … Continue reading
So, there I was, at SXSW, enjoying the heck out of an author’s book reading. For one, he was actually reading from his book, which I’d yet to see any other author do all week. But mostly I enjoyed it … Continue reading
The Leopard team is big on research. Thoughtful, methodical research that informs our collective strategy and creative, plus positions us within the sales enablement and content marketing spaces.
In 2012, Leopard surveyed technology sales, marketing and buying professionals in a quantitative, proprietary research study that uncovered expectations about the buying process and identified where there were gaps. So what was the key takeaway? In a simple statement: the sales enablement category presents tremendous opportunity.
Here at Leopard, we’ve caught up on some sleep after the non-stop action of SXSW and now we’re thinking back fondly to our time in Austin. We’ve collected some Leopard insights and humor from the twitterverse that best sum up … Continue reading
The sales experience for B2B companies is a specialized kind of UX with two key users or “customers”: the buyer and the seller. When companies build sales experiences with all of the most critical dimensions and intersections in mind, they can be … Continue reading
Before I came to Leopard, I didn’t know much about what a B2B agency was. I was apprehensive that I’d be overwhelmed and was under-prepared to work for such a large firm.
Luckily, my misconceptions were wrong.
After a successful evening at the Business Marketing Association (BMA) Colorado 2014 Gold Key Gala, taking home six Gold, three Silver and the Best Strategy awards, Leopard racked up more wins at the BMA B2 Awards. This show is the … Continue reading
On a night when our founder and former CEO was honored as BMA Marketer of the year, Leopard proved that it continues to carry on its tradition of award-winning creative and strategic work by taking home six Gold, three Silver … Continue reading
We couldn’t be prouder. We’re very pleased to tell the world that Sherri Leopard, our founder and former CEO, was awarded the 2014 “Business Marketer of the Year” from Business Marketing Association (BMA) Colorado. The award is given annually to … Continue reading
How are companies creating meaningful customer experiences? As a SoDA member we are proud to share the latest edition of The SoDA Report 2014.