Author Archives: Cheryl Ader-Dunne

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Sales Enablement Sentiment: Then and Now

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The Leopard team is big on research. Thoughtful, methodical research that informs our collective strategy and creative, plus positions us within the sales enablement and content marketing spaces.

In 2012, Leopard surveyed technology sales, marketing and buying professionals in a quantitative, proprietary research study that uncovered expectations about the buying process and identified where there were gaps. So what was the key takeaway? In a simple statement: the sales enablement category presents tremendous opportunity.

Inspiring Lessons from WILD

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Recently, several women from Ogilvy West attended the second annual Women Inspiring Leadership Development (WILD) Summit in Colorado. Although each speaker and breakout session had unique insights and takeaways, here are some key lessons from that day: Facing Adversity and … Continue reading