In today’s digital world, most marketing initiatives forget to include a very important channel in their communications strategy: the human channel. I’m talking specifically about the people who sit within the four walls of your company. Your human channel is … Continue reading
We’ve been told that the majority of customers (93% according to Forrester) prefer to buy online vs. through a salesperson. But based on Marisa Kopec’s presentation “Demystifying B2B Buying for 2015 and Beyond” at SiriusDecisions Summit 2015, that perspective is … Continue reading
The Leopard team is big on research. Thoughtful, methodical research that informs our collective strategy and creative, plus positions us within the sales enablement and content marketing spaces.
In 2012, Leopard surveyed technology sales, marketing and buying professionals in a quantitative, proprietary research study that uncovered expectations about the buying process and identified where there were gaps. So what was the key takeaway? In a simple statement: the sales enablement category presents tremendous opportunity.
Recently, several women from Ogilvy West attended the second annual Women Inspiring Leadership Development (WILD) Summit in Colorado. Although each speaker and breakout session had unique insights and takeaways, here are some key lessons from that day: Facing Adversity and … Continue reading
Pew Research estimates that about 25 percent of the total U.S. population are baby boomers, and that, every day for the next 16 years, roughly 10,000 baby boomers will hit age 65. The most obvious implications of this mass exodus … Continue reading