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As a B2B marketer, you’re in a Catch-22. You need to support sales. But if you spend all your time supporting sales, you won’t have time for marketing. And if you don’t market, you won’t help drive sales.
What if getting materials to the sales force could be streamlined? What if there was a better way to manage the materials you create? And what if marketing’s impact could be measuredand improved? It can, with Leopard's Digital Asset Management Services and online tool called Leopard em.
The Leopard em hosted, Web-based application enables your marketing organization to more efficiently and effectively:
- automate steps in the job creation process using configurable workflow tools;
- share and leverage resources, such as photography and source files, across disparate internal and external groups;
- centrally store and catalog the files and associated data for all of the jobs you produce;
- distribute files, resources and final materials in hard copy and electronic format among geographically-disbursed user groups;
- measure usage of the deliverables you produce to understand which materials are most useful to which users.
With Leopard em functionality, authorized users have anytime, anywhere access to a single, centralized repository of valuable marketing assetssuch as sales literature, campaign elements, reusable content, imagery, presentations, multimedia, templates and brand guidelines. A sophisticated search engine helps users quickly find the materials they need; download, view, print or send via e-mail; and even place orders for printed materials, CDs and branded promotional itemsall over the Internet. Materials are available the instant they’re published, and users can be assured they are looking at the most up-to-date version.
Using Leopard's Digital Asset Management Services, you can bridge the gap between sales and marketing, get more done in less time and with less money, and free up resources to focus on the more strategic aspects of your marketing programs.
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IBM Finds Multiple Uses for Marketing Knowledge Bases. Click here to read the article.
BtoB magazine profiles how IBM Global Services uses Leopard em to increase productivity, better manage their assets, and shave operating costs. Click here to read the article.
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