SAP: “In the Room” video series
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Learning from the masters
SAP plays a critical role in the success of many aspiring growth companies. To create awareness of its work with these companies—and inspire other companies to find out how SAP can help them—Leopard proposed creating a series of short videos of intimate interviews with the CEOs of selected growth companies, conducted by business authors and thought leaders. And, instead of branding the videos, SAP sponsored the series and distributed them freely as industry thought leadership pieces. - Although results are still being compiled, the “In the Room” video series has been highly successful for SAP, in terms of both increasing awareness of how it can help growth companies and establishing SAP as an astute thought leader in the business community.
