The University of Colorado’s
Deming Center: New Identity
  • The Deming Center in the Leeds School of Business at the University of Colorado at Boulder paved the way in providing students with real-world research, education and community-based entrepreneurial experience. But when other schools began creating similar programs of their own, The Deming Center grew concerned about losing ranking, enrollment and funding.

    Leopard worked closely with The Deming Center to strategically redefine the entire organization and tell a new story that differentiated it from its competitors.
  • The foundation for this story was sustainability—a perfect fit for a Boulder school already at the forefront of the green movement. New messaging and collateral were developed around this theme, and the story took root.

    Today, The Deming Center is recognized as a leading entrepreneurship program, dedicated to pioneering a sustainable future. It regularly ranks in the top 20 of America’s best schools, and enrollment continues to skyrocket.
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