IBM Software Group: Mashups 101 video
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Complex ideas, clearly communicated
In 2008, IBM launched a critical new offering: IBM Mashups. Research indicated that many in IBM’s target market didn’t clearly understand mashups and that the field was becoming murkier as more competitors added their own definitions to the mix. For IBM, the potential was clear: By demonstrating the potential of mashups—and explaining the business benefits—IBM could establish leadership in this area. To support this effort, IBM wanted to create an educational, engaging multimedia piece that would explain how mashups make good business sense. - Leopard created a short, animated video that boils down a complex concept into a simple story punctuated with cartoon-style illustrations. The overwhelmingly positive feedback is proof of success—including numerous industry awards, over 12,000 hits on YouTube, and analyst and viewer buzz on Twitter. In fact, the work has been so successful that other IBM clients have adapted the same creative approach to other work.
